Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 7:

The non-smokers were the men of fashion and those who followed them in preferring the snuff-box to the pipe. Sometimes, apparently, they chewed. A World of 1754 pokes fun at the "pretty" young men who "take pains to appear manly. But alas! the methods they pursue, like most mistaken applications, rather aggravate the calamity. Their drinking and raking only makes them look like old maids. Their swearing is almost as shocking as it would be in the other sex. Their chewing tobacco not only offends, but makes us apprehensive at the same time that the poor things will be sick," as they certainly well deserved to be. To chew might be "manly," but it will be observed that smoking is not mentioned. No reputation for manliness could be achieved by even the affectation of a pipe. Similarly, in Bramston's "Man of Taste," various fashionable tastes are described, but there is no mention of tobacco.

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

One of the earliest known examples of these highlanders as tobacconists' signs is that which was placed at the door of a shop in Coventry Street which was opened in 1720 under the sign of "The Highlander, Thistle and Crown." This is said to have been a favourite place of resort of the Jacobites. In his "Nicotine and its Rariora," Mr. A.M. Broadley gives the card, dated 1765, of "William Kebb, at ye Highlander ye corner of Pall Mall, facing St. James's, Haymarket," and says that the highlander was a favourite tobacconist's sign for 200 years. I have been unable, however, to find evidence of such a prolonged period of favour. I know of no certain seventeenth-century reference to the highlander as a tobacconist's sign.

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